PODCAST PRODUCTION/SPANISH TRANSLATIONS-ADAPTATIONS
for Brands Nonprofit organizations Internal communication Events Training Influential leaders Audio platforms
We help you reach Spanish-speaking listeners from all over the world!
Via Podcast Studios is a bilingual (English-Spanish) podcast production, marketing strategy, content, storytelling and audio branding agency. We work with a team of professionals in journalism, sound production and digital marketing who understand the cultural and regional differences that need to be considered when doing a Spanish translation. We also provide advice for those who want to work independently.
We have a tried and tested process for creating innovative podcasts that engage and inspire listeners.
Our goal is to help you create a trusted voice for your brand.
Via Podcast Studios is directed by Aracely Rivera
A content creator who has received awards for her work in radio and podcasts. She has extensive experience directing content and training talents on national radio networks such as Entravision, CBS, and Univision.
She also produces the daily newsletter “Via Podcast” and “NotiPod Hoy”, the leading podcast in Spanish in Latin America, the United States and Spain on podcasting trends. Aracely is also a professional voice over artist.
She has recorded voice overs for brands like Lysol, Procter & Gamble, and Citibank.
Melvin Rivera
Is an award-winning podcasting consultant and podcast producer. He has extensive experience in digital marketing, coaching, and content creation for all of LATAM. He has provided lectures in more than 30 countries around the world.
As the company with the most extensive knowledge of podcasting in the Spanish-speaking world, when you hire us, you get experts in the creation of audio content, voice over and digital marketing.
Why a podcast?
2021 broke the record for hours spent listening to podcasts, with 15 billion hours compared to 12 billion just two years ago.
Almost 72% of listeners have heard an ad while listening to a podcast.
60% of listeners searched for a product after listening to it on a podcast.
40% of people generally find podcast ads to be less intrusive than other types of ads. – Edison Research
Why adapt a podcast from English to Spanish?
Hispanics in the United States are the second fastest growing group of listeners in podcast listening.
“36% of US Latinos 18 and older (16 million people) have listened to a podcast in the last month, which is a 44% increase compared to 2020 (25%).” – Edison Research
With these stats, including a podcast in your marketing strategy is not optional.
This is how we work
As an agency we offer all the services involved in creating a winning podcast. You can choose services a la carte in content strategy, script development, editorial planning, narration, music selection, post-production (such as editing the podcast, leveling, normalization and luffing of the audio ), host selection (if needed), distribution and digital marketing on social media.
This is our process:
1. Plan
We work with you to develop a comprehensive audio strategy that aligns with your goals.
3. Grow
We make sure that your podcast is available on all main podcast platforms used by Spanish-speaking users such as: Spotify, Apple Podcasts, iVoox, Google Podcasts. We also add it to the main directories. We then implement the digital marketing strategy on social media to create and grow an audience of engaged and passionate listeners.
2. Create
Our experienced producers, writers and audio engineers research, write, record, and edit in our podcast recording studio or remotely. We ensure that the final audio files have the best audio quality and are ready to be published.
4. Analyze
On a monthly basis we analyze the metrics of your podcast to determine the effectiveness of the content strategy and make adjustments as needed.