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TargetSpot launches new ad-serving tech, promising next-generation monetization & analytics

targetspot NEW LOGO jan2015 green 300wDigital audio advertising sales and technology company Targetspot is announcing a new ad-serving and analytics platform called TargetSpot Passport. The platform is native to streaming audio publishers — TargetSpot lives alongside Radionomy and SHOUTcast as subsidiaries of media giant Vivendi.

“TargetSpot Passport was created in response to this request continually expressed by our existing global community of clients and Publishers,” the announcement states. This week’s formal launch comes after testing in January with a select group of partners. More is to come, it appears, since Passport is described as the first launch in a suite of products.

“We’ve built powerful forecasting and yield capabilities combined with robust analytics and real-time performance dashboards maximizing revenue from a publishers’ sellable inventory,” said Alexandre Saboundjian, CEO TargetSpot. “We continue our mission to support publishers in developing income and better managing their inventory. We created TargetSpot Passport as a true audio ad-serving and analytics tool – built by digital audio experts specifically for the digital audio advertising community.”

TargetSpot claims to reach 50-million streaming audio listeners, or one-third of the total audience. Advertisers can target audience segments according to specificity that digital audio marketers have come to expect in recent years — that includes  demographics, listening preferences, psychographic segmentation, and geography. Reporting and analytics are delivered in real-time.


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Quick Hits: Songs sales still key for radio; a very Gaga Super Bowl; Ticketmaster music hire

Brief news items and worthy reads from around the web:

Should radio still care about song sales? Tom Taylor’s NOW Newsletter pointed to this interesting piece about plummeting music download sales, as Spotify listening grows. In other words, the well established consumer migration from ownership to access. In this case, the question is whether radio Program Directors and playlists should still take their cues from download sales. The somewhat surprising answer is Yes, which reflects the slow pace of change in absolute numbers. Because even as streaming eats iTunes’ lunch: “77 million Americans still regularly listen to the songs they paid to download and 30 million Americans still routinely buy songs on iTunes and similar services, according to MusicWatch.” Even a fading consumer behavior can have big numbers.

Super Bowl spike for Lady Gaga: This year’s NFL Championship featured entertainment from Lady Gaga during the half-time show. This type of highly visible performance usually translates to a jump in sales and streaming for the star, and Lady Gaga is no exception. BuzzAngle Music shared its data on this example.

Ticketmaster makes a music hire: Ticketmaster has hired David Marcus as executive vice president, head of music. This new addition will see all music-related responsibilities consolidated into a single music division. “We believe David’s successful history of working with artists, fans, and technology gives him the ability to guide our investments to ensure we provide the most comprehensive solutions for all the various players in the live music lifecycle,” said Jared Smith, president of Ticketmaster North America.

 

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